Foodie fashionistas, rejoice: this summer’s viral Grocery Girl trend is still it.
For the uninitiated, the Grocery Girl aesthetic took off on TikTok this summer, with fruit- and vegetable-inspired clothing and home decor items making the rounds on social media. The vibes are “at the farmer’s market” chic, with flowy fabrics, bright patterns and fruit patterns in the spotlight. Initially a summer trend, the aesthetic seems poised to keep trending into Fall, with food-forward looks popping up on autumn’s runways and selling out online.
From Danish designer Henrik Vibskov’s new tomato-inspired collection to the recent Balmain and Evian collab, we’ve assembled some of our favourite garments for gourmands to rock this chilly season.
Henrik Vibskov Tomato Can Dress
Danish designer Henrik Vibskov is one of the couture world’s more well-known foodies – and his new ready-to-wear line pays tribute to the all-powerful tomato. The print appears on a range of garments, including this flowy pleated dress that’s perfect for fall.
$550
Dolce & Gabbana Cherry-Print Midi Skirt
Credit where it’s due – D&G has been printing foodie designs on their clothing for many seasons now (last year’s arancini vest was a notable one). The Fall 2023 collection features this red cherry print on a number of items, including this trim and professional pencil skirt.
$1,500
Bode Green Dessert Shirt
This one is for the sweet-toothed fashionistas: Bode’s loose-fitting cotton button-up sports embroidered desserts, including a chocolate layer cake, bundt cake and even a red gelatin dessert on the back. Snag the matching shorts for a fully co-ordinated look.
$930
Rachel Antonoff Peter Shell Sweater
Rebecca Antonoff is another designer known for playing with food prints and themes. This sweater vest has a row of embroidered tassel-tipped carrots along the hem, with matching multicoloured piping along the sleeve holes and collar.
$480 U.S.
Ottolinger Lemon-Print Leggings
Berlin-based design house Ottolinger recently introduced this gingham lemon print on a range of clothing. The footed leggings are fall-friendly and made of a stretchy mesh that’s created with recycled materials. Snug, stylish and sustainable.
$527
La Doublej Pineapple Cardigan
Introduce some vacation vibes to your winter wardrobe with La Doublej’s bright and cheerful pineapple cardigan. The ribbed detailing and cropped hem keep the design fitted and not boxy, and the bright colour is a guaranteed mood-booster.
$590
Ganni Peach Jacquard Pullover
Copenhagen-based Ganni designed this peach graphic for a collection of varsity-inspired tees and knitwear. This cozy pink sweater has a ribbed crew-neck, cuffs and hem, and is made of a sustainable recycled wool blend.
$320
Balmain x Evian Gradient Straight-Leg Jeans
These jeans from Balmain’s Evian capsule collection are perfect for a slightly subtler grocery reference (though other items from the line do sport the logo). They’re made of dyed gradient denim in Evian’s trademark pink-and-blue ombre and are designed for a loose fit.
$2,595
Shrimp Drop Earrings
It’s not surprising that the British fashion brand Shrimps creates accessories modelled after their namesake. These playful prawn earrings have silver hardware, gem embellishments and faux-pearl detailing. Guaranteed to make a statement.
$275
Coach Signature Leather Apple Bag
Coach introduced three grocery-themed bags in their latest drop – this green apple, a bright blue fish and a bunch of bananas. The bags are made of the brand’s soft signature leather and can be carried by the handles or worn crossbody-style.
$400
Delicacies Ravioli Bracelet
For people who are serious about their pasta, this jewelery brand will be a dream come true. Delicacies makes silver, yellow and rose gold pasta jewelery, ranging from penne to bucatini to this cute ravioli. Go for the matching earrings or necklace for a carbo-loaded look.
$85
Lemaire Yellow Croissant Coin Pouch
Always keep your croissant money close at hand with this panelled grained leather coin purse from luxury fashion house Lemaire. It has a detachable leather strap with a lanyard clasp and keyring fastening, and is also available in a few other neutral shades.
$435
Kate Spade Lemon-Print Low-Top Sneakers
Kate Spade has mastered the ‘lemon girl’ aesthetic, and these white low-top sneakers are perfect for bringing the look into fall. They’re made of uber-soft white leather with a cheerful canary yellow trim and detailed lemon embroidery.
$311
Pretzel Hair Claw
Keep your hair out of the way and show your love for classic snacks with this lacquered pretzel-themed hair clip. It’s made by Solar Eclipse, an Australian woman-owned accessories brand with a focus on sustainability.
$24
Marni Silver Hot Dog Necklace
If you’re looking for a more junk-food-forward fashion look, the jewellers at Italy’s Marni have you covered. This high-quality silver cable chain necklace has a playful little enamelled pendant in the shape of a classic hot dog.
