Pinterest food and Entertaining trends for 2025

Did you know that nearly half a billion people come to Pinterest every month to look for inspiration and ideas for everything from fashion to recipes? That’s why when Pinterest Canada announced their trend predictions for 2025, we sat up and took notice.

Because of the huge volume of users on the platform, Pinterest has a unique opportunity to get insights into what people are searching for. By analyzing year-over-year growth, Pinterest finds patterns in search terms, and then curates those findings into their Pinterest Predicts 2025 Future-looking report.

Trend 1: Chaos Cakes

ugly cake with mean face — Courtesy of Pinterest

After years of seeing aspirational and pristine cakes on every social media feed, the tide is turning. Less is now more – as in “less precision” in piped icing, “more child-like” decorating ideas.

This doesn’t mean that we’ve ventured into Netflix’s Nailed It reality baking series territory, where cakes not only look terrible, but are also inedible. Chaos cakes are only meant to LOOK silly.

Chaos Cake Pinterest Searches

Rat cake +170%
Funny cakes for friends +45%
Silly cake +115%
Celeb crush cake +70%
Funny bento cake design  +60%

cake shaped like a rat with chocolate icing — Courtesy of Pinterest

Trend 2: Rebel Floats

From retro-looking labels to mood-enhancing ingredients, the world of soda pop has had a makeover. In fact, some even say soda can actually be good for you. No matter what part of soda culture you think is interesting (cream soda aesthetic?), there’s still nothing better than an old-school ice cream float.

Rebel Floats Pinterest Searches

Cream soda aesthetic +105%
Fruit soda +185%
Homemade soda  +40%
Root beer aesthetic +40%
Soda drinks recipes +90%

Recipe Inspiration: Chocolate Ice Cream Float Cocktail

A float-style cocktail in front of a candy heart background

Featuring Dillon’s Chocolate Liqueur, rose gin, grenadine and ginger beer, the only decision you need to make with this Chocolate Ice Cream Float Cocktail is whether to use chocolate or vanilla ice cream.

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Trend 3: Pickle Fix

glass with pickles on cocktail skewer — Courtesy of Pinterest

First, there will be those creative flavour combinations – we see you pickle margaritas –and then, the terrible puns. Pickle de Gallo? A dill-icious year?

So why pickles? Part of the appeal of pickles is the brine they’re packaged in. Depending on the pickles, the brine can be salty, sweet, vinegary or variations of all three.

Pickle Fix Pinterest Searches

Pickle margarita +100%
Pickle fries +50%
Pickle de gallo +65%
Pickle cake +45%
Fried pickle dip +80%

Recipe Inspiration: Dirty Beet Martini

Pickled Beet Martini — Photography, Stacey Brandford

Pickled beets are trending alongside pickles, and we got to the trend early. Our Dirty Beet Martini cocktail recipe from ELLE Gourmet’s Autumn 2022 issue captured the briny, deliciously salty-sweet flavours of pickled beet juice.

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Trend 4: Rococo Revival

two pretty tiered cakes with cherries on a table — Courtesy of Pinterest

The best part about trends? Sometimes there are contradictions – in this case, the Rococo Revival cake trend is on the rise alongside Chaos Cakes. The difference between the two trends is that the Rococo-inspired cake is part of an overall aesthetic movement.

Rococo Revival Pinterest Searches

Rococo wedding +95%
Rococo party +140%
Rococo cake +95%

Recipe Inspiration: Anna Olson White Velvet Layer Cake

A cake frosted with light yellow and decorated with pink macarons and rainbow sprinkles on a white cake stand — Photography, Janis Nicolay

Anna Olson’s simple and delicious white velvet layer cake is the perfect foundation for your Rococo cake. Dress it up with as much decorating flourish as you want!