The mixologists at Boom Beverage believe that enjoying an exceptional cocktail is an experience that should be accessible to all, without those pesky calories or alcohol content getting in the way of great taste and lasting memories.
With the addition of the new AB0VE non-alcoholic line of cocktails to their drinks portfolio, Boom Beverage is ready to meet the holiday party season head-on. AB0VE is launching with three flavours: Mojito, Whisky Cola and Gin & Tonic. Each RTD cocktail tastes just like the real thing, but boasts a low calorie count, reduced sugar and 0% ABV (alcohol by volume) for health-conscious refreshment that still delivers great flavour.
The proof is in the ingredients. For example, the Mojito is made with high-quality white rum that has 0% ABV, but still has the flavours, aromas and complexity of the real thing. And the refreshing 0% Gin & Tonic has similar herbaceous aromatics of elderflower and citrus, just like their alcoholic counterpart.
But don’t just take it from us. The judges at the acclaimed International Wine & Spirit Competition gave the G&T a silver medal and the 0% Whisky Cola a bronze in their 2022 roundup. Shortly after the competition, Boom Beverage’s VP of sales Gary Dobbin was quoted in Forbes, saying that “making healthier choices shouldn’t equate to missing out on the moments in life you used to cherish.”
With a team of science pros perfecting flavour profiles for everything from bourbon to beer, the Boom Beverage team is ready to meet the rapidly-growing no-alcohol sector in earnest. After all, great cocktails should be able to to be enjoyed by everyone.