You’re going to see a lot of peach next year. Pantone’s 2024 Colour of the Year is PANTONE 13-1023 Peach Fuzz. The announcement today from the Pantone Color Institute, the global leader of colour insights, was hotly anticipated by everyone from paint companies to fashion designers, and we think the food industry should get on board.
When developing colours, the Pantone Color Institute goes beyond aesthetics and considers how colours are emotive. According to the Institute, the Colour of the Year is “an expression of a mood and an attitude on the part of the consumer.” For 2024, that mood expression is a “nurturing soft peach shade conveying a heartfelt kindness”.
There may be something in the name. When it comes to Pantone’s international colour trend predictions – they’re celebrating the 25th anniversary of the Colour of the Year – it sometimes seems that food reigns supreme. The colour of food, that is. There was Tangerine Tango in 2012, then Marsala in 2015. Described as a “naturally robust and earthy wine red,” it would have been no surprise then to find wine lovers painting their walls this richly-appealing hue.
The messaging from the Color Institute about the choice of Peach Fuzz, is that this colour drives home the importance of spending time with friends and family. According to the Color Institute, “we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves.”
For now, we can rejoice that the soft pinky-orange hue of 2024’s Colour of the Year is subtly sweet, just like a fresh peach. The colour of Peach Fuzz isn’t cloying, and is enjoyable to be around, just like how our favourite peach desserts are always a delight to eat.
Each year, the Pantone Color Institute collaborates with select companies to create products in the trendy hue. We’ve chosen some of our favourite Pantone-approved finds, and have snuck in a few tasty peach treat recommendations for you and your family to enjoy together.
You can feel good when buying the glimmering Pantone Peach Fuzz lip shine from the San Francisco-based impact driven cosmetics company Shades by Shan. A portion of proceeds from each purchase goes to support single parents in need.
When you buy a pair of canvas sneakers from Cariuma, you’re helping to plant trees in the Brazilian rainforest. The company has committed to planting two trees for every pair of shoes they sell.
We guarantee Pantone’s collectible, limited-edition Colour of the Year mug will sell out quickly. Buy it while you can!
A ready-to-drink version of the Bellini? Yes please. This elegant Italian aperitif is made with sparkling wine and natural fruit peach pulp.
The sweet peachy aroma and just-enough-peach-flavour makes this flavoured cider a delight to drink any time of year.
A fresh baguette, European-style butter and a dollop of Bonne Maman’s peach jam is the ultimate weekend (or weekday) morning ritual.
We can bemoan the fact that peaches aren’t in season, or we can hustle to the grocery store and buy peaches that were flash-frozen at the peak of their ripeness. Perfect for smoothies and cobblers.